Design Narrative
Brand Identity, Package Design, Environmental Design.
The design challenge within this project is to create a brand that entices music and coffee lovers from near and far to take part in an experience they will never forget. RPM Roasters is a local coffee shop brand that offers some of the most gourmet brews on the east coast. This brand offers its customers a wide variety of vinyl music to listen to while enjoying their favorite caffeinated beverages in the presence of good vibes and company. The brand’s main theme is centered around pairing a delicious cup of coffee with classic vinyl records of the customer’s choice. The target audience for RPM Roasters is for ages 16-35, of all occupations and genders. The brand is located in Saint Augustine, Florida, and has been created and tailored to attract those who identify with the hipster lifestyle, people of color, vintage geeks, artists of any medium, and social media influencers who will help market this brand by exposure. RPM Roasters would like to become a household name known around the world at some point. That is why RPM Records has cultivated such a unique and diverse environment in order to attract its target audience and show its true colors of its location.
