Design Narrative

Advertising Design, Social Media, Web Interface, Ad Campaign Components.

Lush Cosmetics is a colorful beauty brand that is cruelty-free and uses all vegan products in their cosmetics line. Their company primarily targets a younger, more youthful and bubbly audience. They strive to create options for beauty that are clean, safe, but most importantly fun. The main message in this ad campaign is to spread awareness of animal violence and abuse to their audience. The target audience of this ad campaign is between the ages of 14 to 24 and can be any gender. There is no specific income or occupation for the target audience in relation to this ad campaign. The majority of the target audience are people from all different backgrounds. The big picture is to raise awareness of the affects animal violence and consumption can have on a persons health and how it affects the environment. The goal of this ad campaign is to promote the awareness of animal violence and how consuming animal products can be harmful to ourselves and our environment. Since this advertising campaign is trying to reach a younger audience, this campaign focuses on using bright colors, fun and whimsical typography, and striking photography to grab each consumers attention. This ad campaign uses print and social media ads to promote their campaign. Within this campaign’s Instagram story ad there is a link to connect to their campaign website where the consumer can donate to the cause or purchase merchandise like branded buttons to support the cause.