Design Narrative

Brand Identity, Package Design, 3-Dimensional Mock-Ups.

The main goal of this project is to create a brand identity and design packaging for kombucha. Karma Kombucha is a fermented probiotic tea drink that has a wide variety of health benefits. This brand believes that by making more health-conscious choices in our daily lives that those choices will reap amazing benefits for their future. Karma Kombucha believes that by drinking their products that each consumer will be rewarded with the health benefits of their products.Karma Kombucha has three flavors: Watermelon Lime, Peach Orange Blossom, and Raspberry Ginger Lemon, and they all can be bought and sold in a four-pack of each flavor. This brand of kombucha prides itself by being 100% vegan, and uses all-natural and fair trade ingredients. The target audience of this brand is for people between the ages of 16-35, and for people who are invested in taking care of their bodies. The designs for the label and box packaging were inspired by 60’s-70’s design elements combined with minimalistic typeface choices. The typefaces chosen for this brand are Juniper Std and Fashion Fetish Bold and Regular. The colors chosen for this project are meant to be bright and eye-catching, but also feel grounded and earthy.