Design Narrative

App Design, Brand Identity, Environmental Design, Business Components.

Pressed is a gourmet panini restaurant located in Downtown Jacksonville, FL. They offer a diverse variety of classic every-day sandwiches and also offer delectable lunch-time & desert paninis. This business is different from competing sandwich restaurants because they have a unique selection of sandwiches to sell. All of the ingredients that go into each panini are made in-house or are locally sourced ingredients. Pressed has their own app in order to allow their customers to make pick-up and delivery orders directly through their business. This brand specializes in selling gourmet paninis through their store location and through their app, but Pressed also is able to sell paninis through their food-truck. The Pressed food truck allows this business to sell their delicious sandwiches in local pop-up markets and event catering as another outlet to connect with their community. The design goals with this business is to create a fun, and sophisticated branding identity for every-day food items like sandwiches. The target audience for this brand is primarily geared towards people between the ages of 20-30 of a middle-to-high class income. Another attribute of this brand’s target audience that it aims to focus on is those who care about community outreach events such as local markets and supporting the local business community. The colors and design elements that were chosen for this brand are meant to emulate a sense of healthy locally sourced ingredients in the customer’s food, but also keep a sophisticated and vibrant look. The typefaces chosen for this brand are Glitther Syavina for main titles and headings, and Ivy Mode for body copy throughout the branding for this business.