Design Narrative

Package Design, Point-Of-Purchase Display, Environmental Design.

The main goal of creating this project was to create a rigid box structure that acts as a mini gift set for Toilet Paper Beauty’s line of bath and beauty products. The majority of this brand’s product sets come in pairs of two, and are full size bottles. This rigid box structure contains three mini bottles for their consumers to try multiple products from their brand. This mini gift set includes a body oil, a body lotion, and and a body wash that are all vanilla and rose scented. The packaging design follows a similar surrealistic style and combination of randomized items. The majority of the branding for Toilet Paper Magazine and Toilet Paper Beauty include bright colors such as the hot pink and bright yellow chosen for the packaging on this gift set. The two typefaces chosen for this packaging are Futura Medium for main titles and Avenir Next Regular for body text. The glass bottles inside the box were originally clear glass with silver caps. The caps were painted with black paint, and the glass was coated internally with clear glue and ink in order to look like colored glass bottles. Overall, this package design turned out to be very consistent with the existing style of Toilet Paper Beauty’s branding and was just as vibrant and eye-catching.