Design Narrative

Brand Identity, Social Media, Business Components, Environmental Design.

Vanlee Vintage is a local vintage clothing reseller of hand-picked and authentic quality brands of clothings. The client had a specific vision in mind for this brand. They wanted to create a spin on vintage reselling brand by combining American Traditional tattoo art influences to combine with a modern western vintage style of clothing. The color palette chosen for this brand is meant to feel earthy, grounded, warm, and inviting to its audience. The two typefaces chosen for this packaging are Bohemian Soul Regular for titles and the logo, and ITC Avant Garde Gothic Pro for body text. The client wanted the brand to have a rugged feel, so textures were added to some elements of the brand, such as their business card. Social media advertisements were created to be used on Instagram for this brand to help promote special deals and sale, and to reach its target audience more clearly. An environmental mock-up of a store front was created that includes fun and illustrative window art, and a sign with the brand’s logo with a textured sign. Branded Clothing tags were also created for items that this vintage reselling brand would use on their inventory.